She had me at "hello." And by "hello"...I mean lip balm.
Today’s episode is with Adina Grigore, who, if you DON’T know, you’re going to WANT to know after we’re through here. Adina is the founder of S.W. Basics, one of my absolute FAVORITE all natural skincare lines – and the author of Skin Cleanse: The Simple, all-natural Program for Clean, Calm, Happy Skin.So, funny thing about me and Adina – I actually fell in love with her before I even met her, and what’s even weirder is that it wasn’t through social media or a podcast – it was because at my former editorial job, someone sent us a pack of her lip balms. You know how sometimes you’ll see someone from afar and think, I need to be friends with this woman? That’s how I felt when I saw the lip balms.
I know. What a weirdo, right? But here's the thing: there was something so special and unique about the S.W. Basics brand that felt so personal, so down to earth, I knew that could only come from this badass woman founder who was steering