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  • 2 years ago
Lesson 3: Attraction — How to Entice at the Top of the Funnel

Lesson 3: Attraction — How to Entice at the Top of the Funnel

In this lesson, we go in-depth on the first element of the 6A framework for smarter email marketing — attraction. You’ll learn how to begin the “sales process” before you even ask for an email address (and without people feeling “sold” to), and why positioning yourself as the prospect’s advocate with your top of funnel... Listen to episode

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