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  • 6 years ago
Whitney Quesenbery - The Characteristics of Effective Personas

Whitney Quesenbery - The Characteristics of Effective Personas

It’s impossible to design something if you don’t know who you’re designing for. Developing personas through user research is a great way to create a portrait of your users. But once you have your personas, what do you do with them? That’s a question Whitney Quesenbery says she encounters more and more lately.

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