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Jared Spool - Build a Winning UX Strategy from the Kano Model

Jared Spool - Build a Winning UX Strategy from the Kano Model

The ultimate goal for user experience is that users enjoy using your product or service. Many companies use satisfaction as a metric for measuring their success. But satisfaction is really just the lack of frustration. You should be focused on what you can do to delight your users.

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