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  • 5 years ago
Driving a Multichannel Experience from a Single Message - A 2012 IA Summit Podcast with Margot Bloom

Driving a Multichannel Experience from a Single Message - A 2012 IA Summit Podcast with Margot Bloom

E pluribus unum? Better yet, out of one, create many—many channels within a multifaceted but unified experience. That’s the challenge of experience design among constrained budgets, tight timelines, and unlimited interaction expectations. Content strategy’s communication foundation, the message architecture, can help you answer that challenge.

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