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  • 5 years ago
Chris Risdon - Mapping Your Customer’s Journey

Chris Risdon - Mapping Your Customer’s Journey

With so many teams and divisions within organizations, falling into a pattern of designing within your own silo is incredibly easy. Mobile teams are focused on the mobile products. Desktop teams are concerned with the desktop experience. But customers interact with your product or service from an increasing variety of touchpoints. They expect a seamless experience across channels and devices, but this is often not the case.

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