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  • 11 years ago
Are There Users Who Always Search?

Are There Users Who Always Search?

In the design world, there’s always been an assumption that some users demonstrate “search-dominant” tendencies by going right to the search engine when they first visit a web site looking for content. But back in 2000, UIE made a groundbreaking claim that blew away the web design world. From our research, we concluded that users aren’t Search dominant. How does this effect your design choices?