Willem Henri Lucas studied at the Academy of Visual Arts in Arnhem, the Netherlands, and post graduate at the Sandberg institute in Amsterdam. From 1990 to 2002 he served as a professor and chair of the Utrecht School of the Arts’ Graphic Design department. Currently he is the chair of the department of Design Media Arts at UCLA in Los Angeles.
Willem was a young student when going to art school. At the age of 26 he started teaching at the HKU in Utrecht. We wonder why he moved to LA in 2004, and we talk about the many differences in design culture between the Netherlands and the US. As a designer Willem works for clients mostly based in the field of culture and art. He also did a small detour in advertisement, because he felt that he needed to see what that was like. Recorded at the Otis College of Art and Design in Los Angeles, California.