At the What Design Can Do-conference we had a talk with Tirso Frances, director and co-founder (with Ron Faas) of Utrecht based design studio DieTwee. They started DieTwee in their 2nd year of art-school, believing they had the wrong teachers and therefore felt the need to organize something for theirselves. Now, 24 years later, the studio had grown from two up to 30 people, and they are revitalizing the studio’s strategy by bringing in a new art-director and opening discussion. Tirso shares his dislike for design-pitches with us and gives a nice insight in the studio’s client history through the years. We felt the need to ask him about this intangible Utrecht’s design flavour that’s been going on for years. He answers and tells us how the city of Utrecht has affected the studio design- and clientwise. Recorded at What Design Can Do 2012, Amsterdam, the Netherlands.