Kurt Weidemann designed corporate identities for Mercedes, DaimlerChrysler, German Aerospace and Deutsche Bahn. And he wouldn’t do anything different if he could. He thinks his designs are still good, some even after 20, 30 years. Still he handles critique well. He is critical about politics and politicians, but social awareness is important in his design work. He would never work for the tobacco industry for instance, although he did work for the Lucky Strike Design Award, that he received himself as well in 1995. His type design hero is personal friend Jan Tschichold. He can’t think of any other heroes than his fellow soldiers. He then goes into his personal motivations and situations during the second world war, that shaped him and the rest of his life. Thirty years of driving a Porsche made it his favorite possession, in spite of the red Ferrari shoes he is wearing.