Jovica Veljović, born in Serbia in 1954, has been designing typefaces for URW, ITC, Adobe and Linotype since 1980. He received his master’s degree in calligraphy and lettering at the Art Academy in Belgrade, where he also taught Typography until 1992. Since 1992 he lives in Germany and has been a Professor in Type Design and Typography at Hamburg University.
Jovica Veljović talks about how he got interested in typography and type design by encountering a marvelous book about alphabets by Hermann Zapf. He also refers to his first awareness of letterforms as a small kid looking at the beautiful handwriting of his grandfather, who was always showing him his special letter ‘k’. We wonder how Jovica started working for ITC were he met Herb Lubalin, just two weeks before his death. Looking back Jovica is aware that he had the chance to meet the right people. People who really cared about what they’re doing. And this mentality or way of living is exactly what he would like to pass on to the