Indra Kupferschmid is a German typographer, writer and teacher based in Bonn and Saarbrücken. After studying visual communication in Weimar, she founded her own studio. Since 1997 she has been teaching typography and type design, since 2006 as Professor at the Academy of Fine Arts in Saarbrücken.
We ask Indra how she got interested in typography and graphic design. We talk about some interesting projects she has been involved in. Like her writings related to Helvetica. We wonder if her opinion on the typeface has changed now she knows so much about its background story. Because of Indra’s strong interest in typeface classification we like to hear more on the subject. And we also discuss the Fonts In Use website, the online archive of typography usage, and it’s added value. Recorded at the HBK Saar – Workshop Typographic Chinese Whispers II – in Saarbrücken Germany.