What design can do? That was a question asked to Ina Jurga of WASH United, an organization fighting for safe drinking water, sanitation and hygiene for all people around the world. One of their goals is to make toilets more sexy, we ask her how design can actually help achieving this. Her lifetime evolvement in this organization, started as a student, triggered by an ecological focussed teacher. Ina tells us why WASH United connects football to their activities and how lack of hygiene isn’t only a health problem but an economical problem as well. Recorded at What Design Can Do 2012, Amsterdam, the Netherlands.