Hugo Puttaert is a graphic designer, teacher and organiser, based in Brussels. He talked to us about organising the Integrated Conference 2009 in Antwerp. How he chooses the guest speakers from a list of 200 names! Hugo explains the conference history which began 12 years ago under the name C-Type focusing on type and urbanisation, later evolving into a wider field of graphic design. As a graphic designer, teacher and organiser he questions the future role of the graphic designer. You should be severe with your clients but you should first be severe with yourself in order to achieve the best results. Recorded at the Integrated 2009 conference in Antwerp, Belgium.