In the second part of the interview Erik Kessels talks to us about the other side of advertising, and ‘In almost every picture’, a series of books on found photography, published by KesselsKramer themselves. Number 8 in the series is one about Oolong the rabbit, that can balance almost anything on his head. ‘In almost every picture #7’ is a lifelong document of the Dutch woman Ria van Dijk (89) situated in a fairground shooting gallery. Because of all these projects related to photography we ask him if he also photographs himself. He talks about what kind of images he likes to shoot and how the common family photo album is purely propaganda. Recorded at the Integrated 2009 conference in Antwerp, Belgium.