Brian Lucid is the Associate Professor and Graphic Design Program coordinator at the Massachusetts College of Art and Design, Boston, Massachusetts. He speaks about his inability to relax; his early forays in art school and his brief stint as a type designer. He regards the influence of W.A. Dwiggins’ process of type design on his own work and the realization that type design is much like designing software. He talks about his later move into teaching (as a natural extension) and his teaching methodology in teaching students information design, print design and interactive design. He moves on to discuss the challenges in teaching students to deal with complexity, context and graphic design history. And talks about the relation between his professional work and his educational work. Recorded at the ImagineIt 2008 conference in Bologna, Italy.