The busy Tina Roth Eisenberg (aka Swiss Miss) had a talk with us at her birthplace Sankt Gallen. Although she was born, raised and educated in Switzerland, she found in New York a place that actually adapts to her speed. She is the curator and composer of the swissmiss-blog, that started out as a personal visual bookmark archive in 2005, but reaches more than a million viewers per month nowadays! Her blog has so much impact that she can actually launch an upcoming designer by the exposure of a single post. We are wondering if this acquired power makes her nervous and if there are certain Swiss things that she misses in the States. In the end we talk about the other concepts, products and brands she created, that originated from her need to be her own client. Recorded at Tÿpo St.Gallen 2011, Switzerland.