With her first name meaning ‘artist’, Shilpa Wadhwa seemed destined to become a designer. She started studying science to become a doctor, but failed and chose to study Fashion and Communication at NIFT design college. After this she landed a job as a window-dresser and from there rolled into graphic design. We talk about the balance between modern digital techniques and traditional arts and crafts skills in college. After graduating in 2008 she started her own studio, Wishbox. She tells about her struggles as a starting freelancer, and we talk about what is typical Indian in design, and the many local differences. Recorded at DesignYatra 2011 in Goa, India.