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  • 6 years ago
Rajesh Dahiya 2/2

Rajesh Dahiya 2/2

In this part 2 Rajesh Dahiya talks about how his studio Codesign started out and several projects they worked on. Employees were literally sleeping in the studio at night. Sometimes there were difficulties with projects, for example when Rajesh got challenged to design a Hindi typeface for a television channel. When a client doesn’t like the design you have to negotiate and change it. Finally the television channel agreed. The ‘trick’ is to pull it out in a language that both the client and designer understand. Recorded at Design Yatra 2011 in Goa, India.