Kurt Weidemann doesn’t regard himself religious, although he calls himself Christ (the literal German word for ‘christian’). He says he is too simple to have rituals. He never relaxes, gets up at 5 every morning and works all day. He talks about his life in World War II, fighting the Russians as a soldier and surviving the prisoner of war camp afterwards. Weidemann studied fine art in Stuttgart, later became a professor at the same academy. He founded a private university for management in Koblenz. He stresses the importance of management in the field of design. He still teaches at several German universities. Weidemann thinks it is very important to renew your knowledge as a teacher. He sees his students more as partners, in order to get closer to them and get better results. He sees little difference in being a consultant or a designer, either way you have to convince people. you can’t be just a consultant nor just a designer, due to the fierce competition in design.