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Brave New World is set in A.F. 632, approximately seven centuries after the twentieth century. A.F. stands for After Ford, named for the great industrialist Henry Ford who refined mass production techniques for automobiles. World Controllers rule the world and ensure the stability of society through the creation of a five-tiered caste system. Alphas and Betas are at the top of the system and act as the scientists, politicians, and other top minds, while Gammas, Deltas, and Epsilons are at the bottom and represent the world's industrial working class. A drug called soma ensures that no one ever feels pain or remains unhappy, and members of every caste receive rations of the drug. Pre- and post-natal conditioning further ensures social stability. "A gramme is better than a damn."