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Episode 002: Peter Verlezza, Identifying Your Target Market

Episode 002: Peter Verlezza, Identifying Your Target Market

In this episode Peter talks about what it means to identify your target market. This is essential, whether you are an IT support company, landscape architect,  pediatrician, or restaurateur. Products and services are commodities; the means are your clients or customers. Success has little to do with the commodities, and everything to do with the means....

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