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Data Platform Helps Asics Increase Conversions, Decrease Returns

Data Platform Helps Asics Increase Conversions, Decrease Returns

In episode 114 of Total Retail Talks, recorded at Shop.org last month in Los Angeles, Jason LeBoeuf, director, e-commerce, Asics, and Romney Evans, co-founder of True Fit, discuss how the athletic footwear and apparel brand is using True Fit's data platform to personalize its customers’ shopping experiences. The result for Asics has been increased revenues…

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