This week we chat with Bab Rangaiah, a Media All Star and marketing lead for IBM's iX Division. Babs is responsible for creating end to end solutions leveraging all of IBM's assets for its clients. Babs has a long history in innovation and new media strategies, having been the global communications planner for Unilever and establishing himself as the go to guy for innovation for a global package goods company. Babs is going to share how you can create magic in today's disruptive digital age leveraging the assets of global brands and the latest technology. You'll laugh and learn alot when listening to Bab Rangaiah, the Media All Star on the Tech Cat Show!