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429: How This Boston Company is Redefining Online Success for Businesses

429: How This Boston Company is Redefining Online Success for Businesses

Nangians is a young Boston company that’s redefining how businesses measure online success. They help retail brands improve retargeting strategies on social media and other digital channels to track the impact advertising has on revenue. Right now, 90% of marketers are doing retargeting wrong, and it’s costing them billions. Led by serial Entrepreneur, Rick Calvillo, Nanigans is an advertising automation leader specializing in improving retargeting and ad spend allocation, regardless of the channel. After starting with as simply a Facebook Marketing Partner, Nanigans now works with major brands like Rue La La and Hootsuite to help optimize their ad spend and bridge the gap between paid and unpaid social. While retargeting is nothing new, Nangians differentiates itself on how it measures success. Most marketers look at stats like CPC and last-touch clickthroughs and claim success for driving new customers. But, what about those users who would have bought anyway, even if they weren’t

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