Branding can be a mysterious topic, even for experienced business owners. In Episode 98, you'll meet Russell Halsted. ALMOST FOUR DECADES in the design, brand building and merchandise business, Russell has had the honor of working on a wide variety of national and international programs. If you watch TV, or follow any sport at all, you already know his work. Through companies like Reebok, Nike, Russell Athletic, Champion, and Starter, he has worked with the NBA, NFL, MLB, NHL, IRHL, ABL, the Harlem Globetrotters, 146 NCAA teams, the 1996 International Olympics and USA World Cup Soccer. Russell created United Sourcing of America (USA) to help our citizens consider shopping in America first. Whether you are an experienced entrepreneur or start-up small business, you'll enjoy learning from Russell!