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How To Change Someone's Mind

How To Change Someone's Mind

Tali Sharot, neuroscientist, and founder and director of the Affective Brain Lab at University College London, joins us to discuss her latest book, The Influential Mind: What the Brain Reveals About Our Power to Change Others. She argues our method for persuading others by using evidence, facts and figures is wrong because they are incompatible with how our minds operate. Sharot illustrates how to avoid these pitfalls, and how to successfully change beliefs and actions.