Darren got an interesting mailer a couple of days ago. It was from the RNC, and it advised the recipient that they had been selected to represent their district in a census. Darren immediately recognized it for what it was, and he brought it into the studio so we could talk about it.
It's incredible that for all their shortcomings, for all their failures, politicians do one thing really well. They're great marketers. Being a student of marketing for many years, I can appreciate the amount of time and thought that goes into a great marketing piece. But I thought it was important to walk you thought the mailer and share with you a little about what they're doing. There's a lot of mental ninjitsu going on under the surface.
We're also going to talk about a recent article from VOX that I think you'll find interesting. It turns out Bernie Sanders voters lover free stuff, but most of them don't want to spend what's necessary to get it.
Now I know how ridiculous that last statement was. You m