- 10 months ago
Gina Alshuler, president and chief executive of Rauxa in Costa Mesa, California, thought that politics was in her future after graduating from San Diego State University in 2001.
A friend asked her if she wanted to work at the agency and she thought that making a few bucks before moving back east would be a good idea — and it most certainly turned out well for Alshuler and the agency, which has a presence in San Francisco, New York. Seattle and Culver City, California.
The energetic Alshuler believes that we overcomplicate our lives because we tend to put too much pressure on ourselves — and act out of fear, thinking about the “next” thing that can create a “perfect life”. She sees this as a reminder to be grateful for what one has at the moment, instead of chasing down stressful dreams that may not materialize.
Bravery, a word that is often spoken in the halls of the advertising and marketing industries, has its foundation in preparation and Alshuler has used that to her advantage