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  • 1 year ago
Orange Theory Fitness - Overcoming Fads in Industries

Orange Theory Fitness - Overcoming Fads in Industries

Branding and marketing is core to any successful business. To many it seems that every idea has been done and they default to basic techniques such as social media postings or a billboard on a highway. To others though, branding and marketing is a challenge they welcome and excel at. Our guest on this segment demonstrates that type of mentality. Terry Blachek was one of the early founders of Orange Theory Fitness, a group fitness concept that takes your results to new heights using 60-minute classes broken into intervals of high-intensity heart rate based training. He has more than 25 years’ experience in the management, operation, sales, marketing and development of club companies in the health and fitness business. He shares with the listeners the history and founding of Orange Theory Fitness which erupted onto the fitness scene 6 years ago and today is a franchise that has over 1000 locations across the US. Growing upon the research and results of Ellen Latham who owned the first Or