As the migration of real time communications continues to escalate, the need for channels to have partners who deliver more than hardware becomes more critical. In this podcast, 888Voip Partner and COO, David Vance, discusses the way 888 seeks to lead the UC and UCaaS market by offering unique value added programs and opportunities for their customers. We learn about the 888 Channel Advantage Program and the importance of offering options such as product choice, customization and more. Vance also talks about how 888 helps their customers retain account control. 888Voip is a nationally recognized UC distributor located in upstate New York.