“The popularity of independent young video bloggers, the ‘vloggers’ who film their thoughts and observations for thousands of followers to enjoy online, is already setting the future shape of marketing and advertising.”
— Dalmeet Singh Chawla, The Guardian
As video-blogging or "vlogging" becomes increasingly popular on sites like YouTube, we wanted to discuss the influence and potential of this new medium. It is simple to use and offers brief glimpses to the lives of others as reality shows have long claimed to do. Unlike reality TV, however, vlogging is edited by the individuals on-screen, who have a much more personal and constant relationship with their various audiences. Talk to us on Twitter, Facebook and leave us a review on iTunes! We would love to hear your thoughts!
Further Reading:The Independent, "Zoella: YouTube vlogger buys five-bedroom Brighton mansion worth £1million"The Guardian, "The young vloggers and their fans who are