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  • 1 year ago
Episode 128: The Influence of Gift Cards

Episode 128: The Influence of Gift Cards

“The holidays are over. The presents are unwrapped. And you have a pile of gift cards that you may never use. You’re not alone. According to CEB TowerGroup, nearly $1 billion in gift cards go unused each year.”

— Zack Friedman, Forbes, January 10, 2017

“November and December now account for less than 21 percent of annual retail sales at physical stores, down from a peak of over 25 percent, and experts believe it’ll keep dropping. Those extra percentage points would have translated into an extra $70 billion more in buying for last year, says Michael Niemira, principal at The Retail Economist.”

— NBC Report by The Associated Press, December 24, 2016

“We treat money like it’s unseemly and gauche to exchange, but what’s more perverse: handing someone valuable, but unappreciated plastic or handing them a guaranteed-to-be-useful, one-size-fits-all cash money gift? Year after year, studies show that gift cards ar