Social media gurus Kinetic Social join the gents in the studio for a glimpse into the new world of social media inter-connectivity.
00:01:06:18 Tell us about Kinetic Social?
00:03:10:00 - Spectrum social impact
00:05:10:24 What happens on the social side?
00:04:26:09 - Targeting specifics in Social Media
00:06:29:21 - Every Social Media platform is different
00:09:33:29 There is still a lot of knowledge and education necessary in this space
00:12:38:18 Nature of Walled Gardens
00:16:17:27 - The Grünt
00:15:06:23 - How are people consuming content these days?
00:19:43:18 - Taking the plunge, what's the target?
00:19:06:10 - Focus on retail and CPG
00:17:40:09 - Jack of all trades, master of none?
00:21:09:28 - What is the play for the automotive category?
00:24:50:29 - Diversifying, innovating...
00:26:35:27 - Outbound platform vs research experiment
00:22:57:28 - Origins
00:36:57:20 - Capturing consumers in 'that' mom