Linda Zetlin - Taking Risks
Linda Zetlin is a business technology writer for Inc.com, author and risk taker. She recently moved cross country after 22 years in Woodstock, NY in a van and trailer with her husband and cats to Snohomish, WA to begin a new chapter in her life. Linda takes us through her insight from good content and what it means to take risks and why they are so important for successful marketing.
Minda Zetlin on Content
Search engines like Google reward fresh content with higher rankings. Minda explains your content must not only be fresh, it should be relevant, useful and immediately engaging to the reader. The first few lines of content are just as important as an effective, attention grabbing title. A writer's goal is to keep the reader engaged from beginning to end. Knowing your audience is important too. Negative headlines might go viral on Facebook and twitter but for business it's the positives that stand out.
Inc.com does all sorts of analysis for what is good