Who is Linsi Brownson
Linsi Brownson, creative director for SparkCollaborative.com, really impressed me with her knowledge of branding and overall messaging. She has been an entrepreneur for ten years and the last three years has been spent running her current business. She has a clear and concise message as to what she is offering. She is able to convey this to her customers through an interactive initial approach during her intitial strategy session. She invites her clients to play "branding games". This is a great way to get all the necessary information to establish a core foundation by learning everything she needs to know by motivating her clients to have fun and become an active participant in the branding process. She focuses on the branding process to help develop small business positioning.
One of the first things Linsi likes to do is to do with her clients is to tap into the creative levels. Her very first meeting Linsi has is to play "branding games". She spends the first f