Eric Granof - Chief Marketing Officer
Eric Granof and I spoke about his incredible marketing success story with regard to how he was able to bring a national brand concept to market. What's really cool about what Eric did is the fact he was first to market in the "Bail Bonds" niche. This is something that we often discuss on the show and Eric provides insight from his first-hand experience.
What I really enjoyed about this conversation is that Eric was able to draw from his 17 years worth of marketing experience. He conveyed his message using marketing terminology in a way that is easy to understand. Even though his niche is very specific, many of the items we discussed relate to marketing in general. This should be of particular to those looking for examples anyone can incorporate into their marketing campaigns.
Eric is currently the Chief Marketing Officer for AIA Bail Bond Surety, (Allegheny Casualty International Fidelity Associated Bond). The AIA family of companies has b