Dorie Clark - The Author
Dorie Clark is an accomplished marketing author. She has a couple books out and her first book is called Reinventing You: Define Your Brand Imagine Your Future where she provides a step-by-step guide to help you assess your unique strengths, develop a compelling personal brand, and ensure that others recognize the powerful contribution you can make.
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The second book was recently released and it's called Stand Out: How to Develop Your Breakthrough Idea and Build a Following Around It. Too many people believe that if they keep their heads down and work hard, they’ll be lauded as experts on the merits of their work. But that’s simply not true anymore. To make a name for yourself, you have to capitalize on your unique perspective and knowledge and inspire others to listen and take action. But becoming a recognized expert is a mysterious and opaque process. Where do the ideas come from, and how do they get noticed?
Dorie also wrote an e-book that