Is Christian evangelism just a matter of "selling a product" called the Gospel of Jesus Christ? How might that approach to the Church's mission be "enthusiasm"? (Uh, what's that?) Pr. Andrew Preus discusses his article, "Market-Style Evangelism," and how it's better to be limited by the ways that God gives in His Word.
Read Pr. Preus' article, "Market-Style Evangelism is Enthusiasm."