The buzz: “The Personalization of the Consumer is disrupting the market, elevating the selection of consumer goods…into…self-expression” [R. Caldbeck).
Consumer Products startups producing tangible goods like food and clothing may get less media attention than tech startups like Facebook and Uber, but are just as innovative. But with shoppers looking beyond price and features for companies with a social and environmental conscience, how can new CP entrants break in? The experts speak. Sathish Gajaraju, Sensify: “Bond: ‘A gun and a radio. It's not exactly Christmas, is it?’ Q: ‘Were you expecting an exploding pen? We don't really go in for that anymore.’” (Skyfall). Sanchita Sur, Emplay: “To play a wrong note is insignificant; to play without passion is inexcusable” (Beethoven). Dave Katona, SAP: “And to use something as elegant as a tree…why don't we knock that down and write on it?” (W. McDonough.
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