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  • 1 year ago
Marketable athletes, single-sport channels and venerable brands

Marketable athletes, single-sport channels and venerable brands

Nielsen Sports and Entertainment director David Cushnan and Aneesh Madani, the Twitter head of sports partnerships for Asia-Pacific, join SportsPro editor to talk marketable athletes and athlete marketing, McGregor v Mayweather, Sky Sports' vertical channels and the future of viewership, and what the Olympics can learn from Wimbledon - if it needs to, that is.

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