Helping runners move faster and injury free is the mission of Nathan Helming. A former Ironman qualifier, Nathan Helming runs programming for San Francisco Crossfit with a focus on helping runners and triathletes become better rounded athletes. He’s taking this passion into a startup called The Run Experience which guides athletes through strength, conditioning and problem solving to reach their goals through online webinars. Frustration with chronic injury spurred by a too narrow focus on conditioning caused Helming to seek out SF crossfit with its philosophy of a more balanced approach. He is now adapting his experience to propel athletes past their limitations. Lessons: 1. Be process focused: set aside fear of the outcome and engage in the task at hand. 2. Understand that you have a choice at every moment. 3. Don’t be afraid to ask for help.