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Relationship Relevant Marketing Episode 9: Validation

Relationship Relevant Marketing Episode 9: Validation

Validation Sets the Foundation of Trust and Impact
Validation is the logical follow-on action after Familiarity.  Why?  Simple: Once you have successfully provided content and/or experiences that are familiar and relevant to the prospect, you have the beginnings of a relationship.  Validation deepens the connection with the prospect and moves that relationship forward.
Validation is recognizing the prospect, customer or client as having value.  In a sense, it’s meeting them where they are and acknowledging their situation.  You “validate” their importance and significance as a person.  You make a connection with them at a fundamental level of need.  In the process of authentic validation, you sow the seeds of trust.
Ultimately, you are driving the prospect to a decision.  When they make that decision, whatever it may be,

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