Raj Sisodia is one of the thought leaders of the Conscious Capitalism movement. His books Firms of Endearment and Conscious Capitalism were major influences on my thinking about social entrepreneurship. They are part of the reason that I produce Social Entrepreneur today.
In this interview, Raj describes the research he conducted and how he began to understand that there was a better way of doing business – a more conscious form of capitalism. He also talks about his new book Shakti Leadership: Embracing Feminine and Masculine Power in Business.
Social Entrepreneurship Quotes from Raj Sisodia:
“Joseph Campbell talked about, you need to find your bliss, and you can also follow your heartbreak.”
“It felt like we were spending more and getting less [from marketing].”
“If you look at the overall impact of about a trillion dollars of spending on marketing, on the lives of customers, and the performance of companies as well as generally on society, I found that there was not a strong positiv