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  • 1 year ago
The Competitive Audit

The Competitive Audit

Marketers are under pressure to deliver ROI. How do you know what content to produce that will get results?  In Up Close Series 1 episode four we cover the role of the competitive audit and why it’s so important in a successful content marketing strategy. We discuss the desired outcome of the competitive audit and how AI can empower marketers to perform a competitive audit with great efficiency, even for brands with many competitors. By using artificial intelligence (AI), content marketers can determine what content to create that will get results. Gain access to all 5 episodes in one recording here:   You’ll also receive the white paper: What is Content Intelligence?