Do you have an advertising plan? Do you have an advertising budget? Are you just throwing things at the wall to see what sticks? In this episode, we discuss steps for putting together an advertising plan and some of the best options for advertising no matter how big or small your budget is. Most small businesses do not have an advertising strategy; they just throw ads out into the world hoping that something will work. If you want to stop throwing money out the window, you need to have a plan. Five things you need to know before you start running ads What is the purpose of the ads? Why are you running ads in the first place? Don't automatically say it is because you want to sell people things. Depending on your price point, you may need to develop a relationship with your potential customers first. Not all ads are designed to sell. Some introduce you to a new client, while others start building a relationship. You can even run ads that provide value as a service to potential customers.