- 8 months ago
We've all heard the overnight success stories that popped out of nowhere.
Why is it that some people struggle for years to get to a level of success, while a few individuals can climb straight to the top in mere months? This is what our guest, Shane Snow, is here to reveal today.
Shane is a talented entrepreneur, but he's an even more talented journalist. After researching, analyzing, and interviewing the unconventional success stories of people and companies, he noticed a common pattern amongst them. That's why Shane wrote the book, Smartcuts.
While 99.9% of us have been taught the conventional wisdom of success, such as paying our dues and making small progress, Shane argues that the 0.1% think differently. He calls it 'lateral thinking', which is to rethink conventional practices and break the rules (that were never rules in the first place).
This is a book that I've read over and over because it preaches why thinking differently, and zigging while everyone else is zagging will