- 9 months ago
Clay Collins is a marketing genius. And you know we don't toss that term out there lightly.
Clay has a unique perspective on marketing and getting people to pay attention. He's got a background in science and psychology -- and actually dropped out of a PhD program to start LeadPages.
If you're interested in marketing, copywriting, or selling, this is one of those "get your notebooks ready" episodes of Seeking Wisdom.
Time Stamped Show Notes:
02:08 - Looking at big companies and other industries for inspiration
04:19 - Using a “swipe file” to learn from others
10:23 - How Clay created passion and knowledge at his company
13:00 - Found traffic, generating and optimizing leads
17:30 - Endless sales funnels and the growth mindset
21:30 - Organizing your team around the company’s goals
23:10 - Summarizing Clay’s three top points
25:28 - Clay’s background and founding of Leadpages (check out Leadpages at https://www.leadpages.net/)
3 Key Points:
Make a tactical decision be inspired by o