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  • 2 years ago
29-minutes of Straight-up Advice on Sales Coverage and Sales Channels

29-minutes of Straight-up Advice on Sales Coverage and Sales Channels

On this week’s SBI Sales and Marketing Podcast we spoke with Drew Forret, the Chief operating and financial officer at CARPROOF. CARPROOF is the leading provider of vehicle history reports in Canada selling Business-to-Business to dealers.  You may be familiar with CARFAX, CARPROOF’s sister company in the United States. Drew acts as the operating partner to the CEO and leads the functional areas of finance, HR, strategic planning, and internal operations. The topic of our conversation is Sales Coverage and Sales Channels as aspects of your corporate strategy. Listen as Drew explains how he is intimately engaged developing the corporate strategy with the sales team to design coverage models and evaluating new routes to market.[p] If after listening you need more help, consider downloading our 10th annual workbook, How to Make Your Number in 2017. It’s your guide to consistent, predictable revenue growth. During the episode, Drew will answer these questions with CARPROOF as an insightful

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