In this episode Greg shares with you an interview he had with the very successful, very smart Mr Neil Patel. Below is a shortened transcript of the interview. Also check out the links below to the resources mentioned in this episode, they are not to be missed.
Crazyegg is an amazing tool that does Heatmaps, Scrollmaps etc. What are any key learning’s you can share with us about how site visitors navigate around websites?
Neil: Some general usability tweaks and tips for people. One that most people don’t realize is when you’re on checkout pages remove all forms of navigation and you’ll typically boost conversion rates.
The other thing I’ve found is two step checkout processes usually have a 10% higher conversion rate than a one step checkout process. Think of it like dating. Think about marriage. You can’t just ask someone “Hey, will you marry me?” It never happens, unless you’re in Vegas and you’re trashed. But, what end up happening is something like, “wow you’re awesome, let’s go out